Butterflies fluttering their wings: a big change for automotive components
Release time:
2021-12-22 00:00
In the documentary American Factory, Cao Dewang, who is nearly 70 years old, shows the outside world a different kind of old man, who handles things personally and decisively, and is undoubtedly the centre of the film. The documentary, which takes Fuyao Glass as its chronicle, slowly opens up the often overlooked part of the huge automotive industry chain - glass.
It is a common perception that a car is a structure with a cockpit and wheels, which is of course superficial, but also intuitive; even though smart cars are all the rage nowadays, the functional attributes of a car are still the same as a cockpit + wheels.
"Whether it is traditional technology or new technology, in the end it will be implemented into a component entity, i.e. the original structural component products will still exist.
"Yes, when users see a car they want, we always only see its final presentation, but forget that the car is made by combining parts in tens of thousands, and it is those small to large parts that build the life of a car.
Looking at the world from the angles of glass
Cao Dewang is the glass king, and since 2011, Fuyao Glass' profits have risen for eight consecutive years, thanks to the climb in domestic car ownership, which has ushered in a period of maturity for the auto glass industry.
Relevant figures show that Fuyao Glass has a domestic market share of around 70% and has reached a global share of 20%. This resilient Fujian company is competing with four of the world's largest glass companies (Japan's Asahi Glass, along with France's Saint-Gobain, Japan's Panzer and the US's Gadion, are known as the world's four largest glass manufacturers) for the world's largest share of voice.
At present, the total market value of Fuyao glass exceeds 100 billion, and the founder of Fuyao glass boss Cao Dewang is relatively high-profile in these years to attend various occasions, loud voice he is always trying to go to the most shallow truth to say the secret of the industry's success, Fuyao glass can be successful, in addition to constantly learning, constantly follow, is to persist.
We can see life from a piece of insignificant auto glass.
As talked about in the documentary "American Factory", "Opportunities are given by this era, and whether you can seize them is what you win back."
At present, the increase in the amount of auto glass used in a single car is a major trend in the automotive industry, according to calculations, the average amount of glass used in a single car has increased to about 3.9-4.5m2, which is about one times higher than the amount of auto glass used in the previous 1950s.
With the development of new energy vehicles, the use of automotive glass has become more common, and car companies are even willing to put up and down on automotive glass in order to breakthrough innovation, especially the new car manufacturers, trying to get 1+1>2 effect on the aesthetics and functionality of the car through the innovative use of automotive glass.
The diversification of the types of additional functions has given Fuyao glass a new challenge to such suppliers, and the continued increase in the penetration rate of functional glass has aptly given such suppliers a new outlet.
Even when car companies announce new cars in the past few years, they will coincidentally use elements of auto glass to implant more creative points in their models, technological, intelligent, innovative, etc. The emergence of new forms of auto glass such as heat-insulating glass, colour-changing glass, etc., allows more time to be invested in research and development, and as an element of the car that can be most directly felt intuitively by the user, the progress of the model has in a way made Automotive glass.
This is a typical case of transformation, changing itself due to changes in the market, and Fuyao Glass Company does not mince words in pointing out that the optimisation of our product structure will continue and that Fuyao is strengthening its research into high value-added glass products to provide customers with more future-oriented automotive glass solutions that will fully benefit from the industry upgrade.
Because of an opportunity, the glass manufacturing industry, which originally seemed to be just a small component, has turned into an ocean with more life. Of course, this is only one of thousands of parts cases, and Fuyao glass is only a drop in the ocean in the parts industry, but now the wings of this butterfly are becoming an effect that can stir the ocean, and the secret remains the insistence of following.
Industry analysts say that, compared to foreign companies, Chinese companies are more prone to transformation and more able to transform in a timely manner, but those large companies that carry nearly a century of history are moving forward on thin ice.
Other Dynamics
Steadily Moving Forward: Second Week of Work
In the new year, the market competition remains intense. Motor energy efficiency upgrades, cost control, delivery cycles... every challenge requires close collaboration between upstream and downstream partners. At Chuangxin Kai Motor Co., Ltd., we firmly believe that only by perfecting every component can we achieve the outstanding performance of our customers' motors. In the second week of work, we are already ready. If you are looking for a reliable supplier of motor accessories, if you have a new project that requires prototyping, or if you want to find a partner for long-term and stable cooperation Welcome to contact us, and you are also welcome to visit our factory for an on-site inspection. Take a look at our workshop, take a look at our products, and take a look at our team of dedicated manufacturers.
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